Kraftwerk’s Iconic Tour de France Bike Sells for Record Price! (Florian Schneider Auction)

Imagine owning a piece of history that seamlessly blends the worlds of music and cycling. It’s not just a bike—it’s a cultural icon. And now, the very bicycle ridden by Kraftwerk in their iconic Tour de France music video is up for auction, sparking a bidding frenzy that’s already shattered expectations. But here’s where it gets controversial: how much is too much to pay for a relic that bridges two passionate communities? Let’s dive in.

Florian Schneider, a founding member of the legendary techno pioneers Kraftwerk, left behind a treasure trove of memorabilia, and auction house Julien’s is currently offering it to the highest bidder. Among the collection—which includes musical instruments, signed records, posters, and those unforgettable suits—is a silver titanium bicycle crafted by Speedwell. This isn’t just any bike; it’s the one Schneider rode in the 1984 remix video for Tour de France. The lot even comes with Polaroids of Schneider on the bike, adding a personal touch to this piece of history. Initially estimated at $4,000 to $6,000, the current bid has already soared past $15,000—and there’s still time for it to climb higher. But the question remains: is this a steal or a splurge?

The bike itself is a marvel, ridden in paceline formation alongside the other band members for the video. While the tires—naturally perishable over time—have been replaced with Panaracer Gravelkings, and the bar tape might be fresh, the rest of the machine retains its original charm. The Selle Italia Turbo saddle, with its classic perforated design, bears a healthy patina that tells a story of its own. And this is the part most people miss: the bike’s maker, Speedwell, has a fascinating history. Founded in 1897 in Birmingham, England, as a sheet metal fabricator, the company quickly pivoted to crafting titanium bicycles and motorbike frames. Today, though, the brand is a shadow of its former self, now U.S.-based and producing quirky electric bikes with fat tires.

This auction isn’t just about a bike; it’s about owning a piece of cultural crossover that resonates with both music and cycling enthusiasts. But let’s stir the pot: is this a priceless artifact or a pricey nostalgia trip? And how does the transformation of Speedwell from titanium pioneer to electric bike maker reflect the evolving landscape of cycling culture? Weigh in below—we’d love to hear your thoughts!

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